Celica Tsunami

After a deadly tsunami swept across south Asia in December 2004, Toyota abruptly backed out of plans for a Celica Tsunami and decided that a more evocative name might be Celica Sports Package.

Ayds

Ayds diet suppressant "candy" had a perfectly acceptable name for a long time, before being overtaken by fate in the early 80's. In a desperate bid to distance their brand from the AIDS disease and retain brand recognition, they briefly renamed the product to Diet Ayds before bowing to the heedless winds of history and yanking the product off the shelves.

Jewfish

For whatever reason, the highly influential Committee on Names of Fishes has decided that Jewfish is a name with unwanted baggage. This denizen of the deep is to be known henceforth as the Goliath Grouper.

Condoleezza Rice

Despite Rice's own contention that "I'm very proud of my association with Chevron", someone, somewhere, was not feeling the pride. Chevron's oil tanker formerly known as the Condoleezza Rice is now known as the Altair Voyager.